The symbol, like our illustration style, is inspired by language and typography. It is born from the ellipses: a punctuation mark that represents an unfinished or impending thought, an idea to come, what’s next. This is, again, what happens on Medium — there’s always a new idea, always more to the story.
The new logo makes more sense when explained and illustrated with an animation. When I first saw saw it I honestly went WTF?? and went straight to this blog to find an explanation :-) I know branding is tricky though. I enjoy using this platform as both a reader and writer regardless.